Assessment 2 – Quote Me – Many Versions

I’ve been a bit all over the shop with this assignment. My group hasn’t been the most proactive, and I wasn’t able to get in contact with one of them. Romenda and I have been exchanging Facebook messages and emails, but she also seems a little stuck for ideas.

I started playing with the layout, but it was so boring with black and white!

AI_QuoteMe1-01

I tried to make the “break” interesting by using Photoshop to rasterize and then split the layer into pieces, and used different colours for each piece. It kind of worked, but also kind of didn’t.

PS_Quote1.jpg

I tried going to landscape, and went nuts and added a crazy background.

PS_Quote2.jpg

And more variations on how the lines were broken up and where the emphasis was.

AI_QuoteMe1-02.jpg

PS_Quote3.jpg

Then I finally made a layout that I liked… huzzah!

AI_QuoteMe1-03.jpg

Then after playing with the colours for a bit, I decided to use the colours that Romenda used on her submission and hopefully that is enough to tie the two posters together.

AI_QuoteMe1-06.jpg

Discussion Response 3 – Data Visualisation Journal Articles

Technology has developed significantly over the past century, and these advancements have also increased our capacity for collecting, storing and analysing data. In 1986 the average person would be exposed to 40 85-page newspapers each day, and by 2007 this number had increased to 147 newspapers each day (Krum, 2014). Communication designers have an important role to play in the translation of this vast quantity of data into clear, concise and visually appealing data visualisations and infographics.

Dur (2014) writes of the importance of ensuring that design students are taught how to collaborate with professionals from other disciplines in ways which will enable them to more actively discover, understand and interpret information. A well-designed data visualisation has the ability to reach and engage a wider audience, and can be used to persuade, motivate and activate people. The visualisation of information allows non-experts to identify patterns and connections, and it is the role of the designer to use design elements such as colour, texture, size and dimension to emphasise the key messages (Dur, 2014).

It is important that data visualisations are aesthetically pleasing, as this will affect people’s willingness to interact and engage with them (Quispel & Maes, 2014). Most data visualisations that are published in the mass media are quite simple, such as bar charts and pie charts, and these simple layouts can be understood very easily and quickly. However, if the goal is to engage and entrap the attention of a wider audience, then data visualisations should also be designed to be visually appealing, and should invite viewers to further explore and connect with the information (Dur, 2014).

References

Dur, B. (2014). Data Visualization and Infographics in Visual Communication Design Education at The Age of Information. Journal of Arts and Humanities, 3(5), 39-50. Retrieved from http://www.theartsjournal.org/index.php/site/article/view/460/267

Krum, R. (2014). Cool Infographics: Effective Communication with Data Visualization and Design. Indianapolis: John Wiley and Sons.

Quispel, A., & Maes, A. (2014). Would you prefer pie or cupcakes? Preferences for data visualization designs of professionals and laypeople in graphic design. Journal Of Visual Languages & Computing, 25(2), 107-116. Retrieved from http://www.sciencedirect.com/science/article/pii/S1045926X13000967

Assessment 2 – Quote Me – Inspiration

Time to get stuck into assessment 2! I’m still not really clear on the brief, but hopefully that will come soon.


Image source: https://s-media-cache-ak0.pinimg.com/736x/99/1a/18/991a18489c0ba5d19470dc857543e726–new-chapter-fitness-motivation-quotes.jpg


Image source: https://s-media-cache-ak0.pinimg.com/736x/d6/de/21/d6de213fa82ebd8b7ea58dc5d713687c–pineapple-quotes-the-pineapple.jpg


Image source: https://i.pinimg.com/736x/44/95/23/44952340192e203c0b4a060f3d597fcd–best-inspirational-quotes-awesome-quotes.jpg


Image source: https://i.pinimg.com/736x/b7/09/c1/b709c171f142517719178f4cfe0c0e9e–quotes-home-best-quotes.jpg


Image source: https://i.pinimg.com/736x/52/2b/57/522b57f1734c90da1322487bea071aee–preschool-teacher-quotes-free-printable-teacher-quotes.jpg


Image source: https://s-media-cache-ak0.pinimg.com/736x/3e/01/1d/3e011d2274def7429b8466c5cd016603–red-lipstick-quotes-sassy-quotes.jpg

Assessment 2 – Quote Me – Initial Thoughts

Our next assignment is to create an A3 poster featuring a quote. This assignment has a group element to it, the group is assigned the quote and has to produce a version each.  For my version, I’m limited to one version of a typeface, and I can use an unlimited number of point sizes and colours.

The quote my group has been assigned is:

By all means break the rules, and break them beautifully, deliberately and well.
– Robert Bringhurst

According to Wikipedia, Robert Bringhurst is a Canadian poet, typographer, and the author of The Elements of Typographic Style (1992).

So what are the rules of typography? Here are some, courtesy of https://creativemarket.com/blog/typography-rules:

  • Use fonts that connect with your audience
  • Adjust kerning to produce a more streamlined results
  • Limit the number of fonts used (no more than three fonts)
  • Understand alignment options
  • Use visual hierarchy to emphasise what’s important
  • Use grids to create logical and visual harmony
  • Pick a secondary font which complements the primary font
  • Ensure it’s readable
  • Choose colours wisely
  • Avoid stretching fonts
  • Adhere to grammar rules
  • Work with the right software

Now… which ones do I break?!

Assessment 1 – Word and Meaning – Final Outcome

I’m pretty happy with my final outcome for this assessment! I ended up making the word out of white quinoa, which was fairly easy to work with after dampening it a little (dry quinoa has a mind of its own!). I used black poppy seeds to outline each letter, as black chia seeds ended up being more grey than black and just didn’t look right. I then made the starburst shape out of almonds and worked my way back in adding goji berries, kiwi fruit, blueberries, and sunflower seeds.

079A4592

079A4603

079A4668

079A4672

079A4676

079A4677

079A4673

Task 2: Design Language


Image source: http://www.adaa.abudhabi.ae/En/FooterLogos/Visit%20Abu%20Dhabi.jpg

colorado_state_variations

Image source: http://www.underconsideration.com/brandnew/archives/colorado_state_variations.png

The purpose of a brand is to differentiate one product from its competitors, to provoke beliefs and emotions, and prompt behaviours in consumers (Morgan et al., 2011). A successful brand can instil a sense of value and performance to a product, and can be used to generate those social and emotional values for new products.

One of the most important components of a brand is its logo, as this provides a visual identifier for the product or company. A logo is a mark which conveys meaning about the product it represents. It must be simple enough that it can be easily reproduced, however the process of inventing the logo is often a lengthy one, as the logo gives form to “abstract values, concepts and attitudes in a single mark” (Glickfield, 2010, p. 27).

One city which has recently risen in prominence as a tourist destination and place of business is Abu Dhabi, the capital of the United Arab Emirates. Prior to the launch of the Abu Dhabi brand in 2007, the city suffered from low global awareness in the majority of markets that the city was expanding into (Morgan et al., 2011). Every element of Abu Dhabi’s brand logo was carefully considered, the font and the logo itself communicate the city’s Arab background, the colours reflect the city’s heritage and landscape, and the shape of the logo is inspired by the iconic red sail of Abu Dhabi (Our Abu Dhabi, n. d.).

While the branding efforts of Abu Dhabi in 2007 were to create a new brand to increase global awareness, other places have chosen to rebrand themselves. In 2013 the state of Colorado launched an online campaign to rebrand the state called Making Colorado, where all residents of Colorado could submit their thoughts, opinions and creative ideas for review (Colorado Office of Economic Development and International Trade, 2016).

The driving force behind the Making Colorado campaign was due to the fact that the existing logo, a red C surrounding a golden circle, was part of the state’s official flag and as a result it was part of the public domain and could be used for any purpose and in any way (Medina, 2013). The creation of a new logo for the state would allow the state to retain control over its use. The outcome of the Making Colorado campaign is a triangular green and white design which was inspired by the state’s alpine-themed license plates. The design includes a silhouette of a snowy mountain peak, and the state’s abbreviation “CO”. The new logo invokes images of snow-capped mountains and pine trees, and this message of the state’s natural beauty is also reinforced with the state’s new logo “It’s our nature”.

Both Abu Dhabi’s and Colorado’s new logos are very effective at communicating a lot of information in a single mark. Logo design is not just a matter of creating something which represents a product, but it also needs “to communicate an ethos rather than represent something figurative or literal” (Glickfield, 2010, p. 27). This can only be done with consultation with stakeholders, research into the history, demographics, and geographical attributes of the area, and a clear understanding of the message the tourism body or government wishes to portray.

References

Colorado Office of Economic Development and International Trade. (2016). What Makes Colorado Colorado? State Launches Inclusive Branding Initiative. Retrieved from https://choosecolorado.com/what-makes-colorado-colorado-state-launches-inclusive-branding-initiative/

Glickfeld, E. (2010). On logophobia. Meanjin, 69(3), 26-32.

Medina, S. (2013). Rocky Start? Colorado Adopts A New State Logo, With A Few Bumps. Retrieved from https://www.fastcodesign.com/3017119/rocky-start-colorado-adopts-a-new-state-logo-with-a-few-bumps

Morgan, N., Pritchard, A., & Pride, R. (2011). Destination brands. Retrieved from http://ebookcentral.proquest.com.ezproxy.lib.swin.edu.au.

Our Abu Dhabi. (n.d.). Our Brand. Retrieved from http://ourabudhabi.ae/en/our-brand.html.

CDI – Weeks 3 and 4 Thoughts

Weeks 3 and 4 of the trimester just flew by! I guess it didn’t help that I have spent 7 out of the 14 nights at the snow. I have fallen a little bit behind over the past fortnight, and haven’t had enough time to really explore the material and do the activities, other than the assessable ones. Hopefully I will have the time and the motivation to play catch up later on.

In Week 3 we studied design activism, which was interesting but nowhere near as interesting as I found the data visualisation topic. Design definitely has a role to play in activism as both the vehicle for communicating important messages, providing symbols for people to get behind and unite under, and also by making statements through art, posters, magazines, etc.

In Week 4 we studied design language, which was actually more about branding and logo design. I feel that there is a LOT more in this topic than what was covered in the learning materials and the readings. Part of the material was to watch the film Helvetica, which talks about the history of the font and how it’s used absolutely everywhere. It was quite interesting, and I decided that I do like Helvetica. Sometimes you want a font just to be there and not say anything, you know what I mean? I prefer clean fonts, and Helvetica is attractive in its simplicity and neutrality (is that a word? If not, I just made it one!).

Assessment 1 – Word and Meaning – Inspirational Images

I’ve been browsing Google Images for inspirational images, and after needing to take a break to go and buy an apple, I have collated a selection of images that I love the look of.

The first ones are generic food art:

FoodArt.jpg
Image sources
https://s-media-cache-ak0.pinimg.com/736x/5b/be/5f/5bbe5f861b81f5fc732a3c02dc674179–lake-como-art-installations.jpg
https://s-media-cache-ak0.pinimg.com/736x/2d/a7/76/2da7767f5e38256b85597a2a4d6616c4–watermelon-crafts-watermelon-fruit-bowls.jpg
https://s-media-cache-ak0.pinimg.com/originals/ce/31/8f/ce318faf14883e3661fdde096d925455.jpg
https://theredbikiniproject.files.wordpress.com/2014/06/superfoods1.jpg

And the second lot is words spelled out with food:

FoodWords

Image sources
http://editorial.designtaxi.com/editorial-images/news-foodart031115/2.jpg
https://maeddesigns.files.wordpress.com/2017/08/62ef5-s1600.jpg/db8a63788748b5480e35667dd417937a.jpg
https://munchcrunchorganics.files.wordpress.com/2014/01/aboutpaleo.jpg
https://rawrawlife.files.wordpress.com/2012/02/hope-in-veggies-and-fruit.jpg

And also this photo, which shows superfoods and their various colourings:


Image source: https://cocorubyskin.com.au/wp-content/uploads/2016/10/superfoods-best-nutrients-lose-weight.jpg

Discussion Response 2 – Design Activism

Image source: http://inkahoots.com.au/project_files/50/38/54/22305438501_lg.jpg

The term “activism” is commonly used when referring to activities that demand social or political change, such as protests, marches, and petitions. In the world of design, activism takes on many different forms, including posters, videos, images, artworks, and even architecture. Design efforts can be considered to be activism if they identify an issue and encourage change in order to rectify the found problem, working on behalf of a neglected, excluded or disadvantaged group, and does so in a way which disrupts the norm through unorthodox methods (Thorpe, 2011, p. 6).

An example of design activism is Inkahoots Social Buttons installation in Caggara House in Mount Gravatt (Inkahoots, n.d.). Caggara House was developed by Brisbane Housing Company to provide affordable public housing to tenants over 55 years of age (The Senior, 2016). The Social Buttons installation consists of three large buttons which can be used to vote on social activities. The user selects their preferred activity from a given list by pressing the first button, then selects their preferences for where and when by pressing the second and third buttons. The votes are tallied each month and the most popular choice is sent to the residents by text message, and the housing organisation takes care of any transport requirements (Zuber, n.d.).

The Social Buttons meets the criteria for design activism as defined by Thorpe as it identifies the issue that older tenants may have difficulty making social connections, and it serves as a vehicle of change as it allows and encourages the tenants to attend social activities. The over-55 demographic is one which is often neglected by technological advances, and the installation provides a unique bridge between the tenants and the data collection and communication technology that lies behind the buttons.

Social Buttons from Inkahoots on Vimeo.

References

Inkahoots. (n.d.). Social Buttons / Inkahoots. Retrieved from http://inkahoots.com.au/projects/social-buttons/~details.

The Senior. (2016). Clever addition pushes all the right buttons. Retrieved from http://www.thesenior.com.au/lifestyle/clever-addition-pushes-all-the-right-buttons/.

Thorpe, A. (2011). Defining Design as Activism. Retrieved from http://designactivism.net/wp-content/uploads/2011/05/Thorpe-definingdesignactivism.pdf.

Zuber, C. (n.d.). Inkahoots + interactivity: press the buttons. Retrieved from http://designonline.org.au/inkahoots-interactivity-press-the-buttons/.

Assessment 1 – Word and Meaning – More Thoughts

I have decided to go with my idea of creating the word SUPER out of superfoods, such as blueberries, nuts, seeds, etc, and to make it look like a word in a comic book drawing.


Image source: https://s-media-cache-ak0.pinimg.com/736x/1a/20/7f/1a207f33aa5ffbbdfed45e6a6b830ceb–superhero-ideas-superhero-classroom.jpg

Food provides so many different colours and textures, even within the superfood category there’s so much to choose from!

At this stage my main concerns are:

  • How do I make the food match the style of typeface that I want?
  • What foods will be easiest to work with? How do I prepare them so that they are still recognisable, yet are small enough to place into the final artwork?
  • How to keep the food in place while I’m laying everything out?
  • What size to make the final piece so that I can get the whole thing into one photo while keeping the word legible?

A quick play with fonts:

Super.jpg

And here is a quick draft I put together using Illustrator, which uses a font called “Bangers” which I downloaded from a free font website.

SuperFood01.jpg