Technology has developed significantly over the past century, and these advancements have also increased our capacity for collecting, storing and analysing data. In 1986 the average person would be exposed to 40 85-page newspapers each day, and by 2007 this number had increased to 147 newspapers each day (Krum, 2014). Communication designers have an important role to play in the translation of this vast quantity of data into clear, concise and visually appealing data visualisations and infographics.
Dur (2014) writes of the importance of ensuring that design students are taught how to collaborate with professionals from other disciplines in ways which will enable them to more actively discover, understand and interpret information. A well-designed data visualisation has the ability to reach and engage a wider audience, and can be used to persuade, motivate and activate people. The visualisation of information allows non-experts to identify patterns and connections, and it is the role of the designer to use design elements such as colour, texture, size and dimension to emphasise the key messages (Dur, 2014).
It is important that data visualisations are aesthetically pleasing, as this will affect people’s willingness to interact and engage with them (Quispel & Maes, 2014). Most data visualisations that are published in the mass media are quite simple, such as bar charts and pie charts, and these simple layouts can be understood very easily and quickly. However, if the goal is to engage and entrap the attention of a wider audience, then data visualisations should also be designed to be visually appealing, and should invite viewers to further explore and connect with the information (Dur, 2014).
Dur, B. (2014). Data Visualization and Infographics in Visual Communication Design Education at The Age of Information. Journal of Arts and Humanities, 3(5), 39-50. Retrieved from http://www.theartsjournal.org/index.php/site/article/view/460/267
Krum, R. (2014). Cool Infographics: Effective Communication with Data Visualization and Design. Indianapolis: John Wiley and Sons.
Quispel, A., & Maes, A. (2014). Would you prefer pie or cupcakes? Preferences for data visualization designs of professionals and laypeople in graphic design. Journal Of Visual Languages & Computing, 25(2), 107-116. Retrieved from http://www.sciencedirect.com/science/article/pii/S1045926X13000967