Assessment 2 – Quote Me – Many Versions

I’ve been a bit all over the shop with this assignment. My group hasn’t been the most proactive, and I wasn’t able to get in contact with one of them. Romenda and I have been exchanging Facebook messages and emails, but she also seems a little stuck for ideas.

I started playing with the layout, but it was so boring with black and white!

AI_QuoteMe1-01

I tried to make the “break” interesting by using Photoshop to rasterize and then split the layer into pieces, and used different colours for each piece. It kind of worked, but also kind of didn’t.

PS_Quote1.jpg

I tried going to landscape, and went nuts and added a crazy background.

PS_Quote2.jpg

And more variations on how the lines were broken up and where the emphasis was.

AI_QuoteMe1-02.jpg

PS_Quote3.jpg

Then I finally made a layout that I liked… huzzah!

AI_QuoteMe1-03.jpg

Then after playing with the colours for a bit, I decided to use the colours that Romenda used on her submission and hopefully that is enough to tie the two posters together.

AI_QuoteMe1-06.jpg

Assessment 2 – Quote Me – Inspiration

Time to get stuck into assessment 2! I’m still not really clear on the brief, but hopefully that will come soon.


Image source: https://s-media-cache-ak0.pinimg.com/736x/99/1a/18/991a18489c0ba5d19470dc857543e726–new-chapter-fitness-motivation-quotes.jpg


Image source: https://s-media-cache-ak0.pinimg.com/736x/d6/de/21/d6de213fa82ebd8b7ea58dc5d713687c–pineapple-quotes-the-pineapple.jpg


Image source: https://i.pinimg.com/736x/44/95/23/44952340192e203c0b4a060f3d597fcd–best-inspirational-quotes-awesome-quotes.jpg


Image source: https://i.pinimg.com/736x/b7/09/c1/b709c171f142517719178f4cfe0c0e9e–quotes-home-best-quotes.jpg


Image source: https://i.pinimg.com/736x/52/2b/57/522b57f1734c90da1322487bea071aee–preschool-teacher-quotes-free-printable-teacher-quotes.jpg


Image source: https://s-media-cache-ak0.pinimg.com/736x/3e/01/1d/3e011d2274def7429b8466c5cd016603–red-lipstick-quotes-sassy-quotes.jpg

Assessment 2 – Quote Me – Initial Thoughts

Our next assignment is to create an A3 poster featuring a quote. This assignment has a group element to it, the group is assigned the quote and has to produce a version each.  For my version, I’m limited to one version of a typeface, and I can use an unlimited number of point sizes and colours.

The quote my group has been assigned is:

By all means break the rules, and break them beautifully, deliberately and well.
– Robert Bringhurst

According to Wikipedia, Robert Bringhurst is a Canadian poet, typographer, and the author of The Elements of Typographic Style (1992).

So what are the rules of typography? Here are some, courtesy of https://creativemarket.com/blog/typography-rules:

  • Use fonts that connect with your audience
  • Adjust kerning to produce a more streamlined results
  • Limit the number of fonts used (no more than three fonts)
  • Understand alignment options
  • Use visual hierarchy to emphasise what’s important
  • Use grids to create logical and visual harmony
  • Pick a secondary font which complements the primary font
  • Ensure it’s readable
  • Choose colours wisely
  • Avoid stretching fonts
  • Adhere to grammar rules
  • Work with the right software

Now… which ones do I break?!

Assessment 1 – Word and Meaning – Final Outcome

I’m pretty happy with my final outcome for this assessment! I ended up making the word out of white quinoa, which was fairly easy to work with after dampening it a little (dry quinoa has a mind of its own!). I used black poppy seeds to outline each letter, as black chia seeds ended up being more grey than black and just didn’t look right. I then made the starburst shape out of almonds and worked my way back in adding goji berries, kiwi fruit, blueberries, and sunflower seeds.

079A4592

079A4603

079A4668

079A4672

079A4676

079A4677

079A4673

Assessment 1 – Word and Meaning – Inspirational Images

I’ve been browsing Google Images for inspirational images, and after needing to take a break to go and buy an apple, I have collated a selection of images that I love the look of.

The first ones are generic food art:

FoodArt.jpg
Image sources
https://s-media-cache-ak0.pinimg.com/736x/5b/be/5f/5bbe5f861b81f5fc732a3c02dc674179–lake-como-art-installations.jpg
https://s-media-cache-ak0.pinimg.com/736x/2d/a7/76/2da7767f5e38256b85597a2a4d6616c4–watermelon-crafts-watermelon-fruit-bowls.jpg
https://s-media-cache-ak0.pinimg.com/originals/ce/31/8f/ce318faf14883e3661fdde096d925455.jpg
https://theredbikiniproject.files.wordpress.com/2014/06/superfoods1.jpg

And the second lot is words spelled out with food:

FoodWords

Image sources
http://editorial.designtaxi.com/editorial-images/news-foodart031115/2.jpg
https://maeddesigns.files.wordpress.com/2017/08/62ef5-s1600.jpg/db8a63788748b5480e35667dd417937a.jpg
https://munchcrunchorganics.files.wordpress.com/2014/01/aboutpaleo.jpg
https://rawrawlife.files.wordpress.com/2012/02/hope-in-veggies-and-fruit.jpg

And also this photo, which shows superfoods and their various colourings:


Image source: https://cocorubyskin.com.au/wp-content/uploads/2016/10/superfoods-best-nutrients-lose-weight.jpg

Assessment 1 – Word and Meaning – More Thoughts

I have decided to go with my idea of creating the word SUPER out of superfoods, such as blueberries, nuts, seeds, etc, and to make it look like a word in a comic book drawing.


Image source: https://s-media-cache-ak0.pinimg.com/736x/1a/20/7f/1a207f33aa5ffbbdfed45e6a6b830ceb–superhero-ideas-superhero-classroom.jpg

Food provides so many different colours and textures, even within the superfood category there’s so much to choose from!

At this stage my main concerns are:

  • How do I make the food match the style of typeface that I want?
  • What foods will be easiest to work with? How do I prepare them so that they are still recognisable, yet are small enough to place into the final artwork?
  • How to keep the food in place while I’m laying everything out?
  • What size to make the final piece so that I can get the whole thing into one photo while keeping the word legible?

A quick play with fonts:

Super.jpg

And here is a quick draft I put together using Illustrator, which uses a font called “Bangers” which I downloaded from a free font website.

SuperFood01.jpg

Assessment 1 – What is a Superfood anyway?

So far I have two ideas for my final submission.

The first is to create the word “SUPER” out of blueberries. I really like the idea of using a superfood to spell the word super, and it’s food… see what I did there?! I’d lay the blueberries out on the bench and take the photo from above, or on a sheet of paper. I like the idea of using a green background with the dark blueberries, the colour contrast would work nicely. I could use directional light to create shadows to add some dimension.

The second idea is to get lots of junk food, like a mountain of French fries, and use them as my background. The photo would be edited to make the junk food sepia toned or just black and white, with the word “SUPER” spelled out in the foreground in healthy foods and still in colour. This could be done by taking two photos and editing them together (probably the easier option), or all in one. I wonder how much photo editing we are allowed to do.

Ooh, I just thought of a third idea… to re-create something like the POW image from my previous Assessment 1 post, all made out of food. Which brings me to the point of this post… what is a superfood anyway?

Wanjek (2015) writes that a superfood is a food, usually plant-based, which is nutritionally dense, but there is no set criteria for what makes a food super. Wanjek lists the following foods as being generally accepted superfoods – blueberries, kiwifruit, beans, whole grains, nuts, seeds, kale, sweet potato, squash, and fatty fish (salmon, sardines, and mackerel).

And now a picture! Because I need to go and have a snack now.

Image source: https://s-media-cache-ak0.pinimg.com/originals/f4/86/17/f48617de3ec49548fe223c48fe44e2b3.jpg

References

Wanjek, C. (2015, May 11). What Are Superfoods? Retrieved July 18, 2017, from https://www.livescience.com/34693-superfoods.html

Assessment 1 – Word and Meaning – Initial Thoughts

This week we were required to pick a word and a material from a set list, and only one person could pick each combination. Luckily I was the third person to pick my combo, and I ended up picking “super” for my word, and “food” for my material.

Google defines super as follows:

super.JPG

And the two words together – superfood – also have their own meaning:

superfood.JPG

I keep gravitating towards the idea of a superhero theme for the word, but I’m not sure how to execute that. I’d imagine that a superhero themed font would have large, cartoony letters, like this image which I think is from Batman:

Image source: https://s-media-cache-ak0.pinimg.com/736x/9a/9f/bc/9a9fbc2a1845d5cd7a38aae7787a208c–superhero-kids-superhero-party.jpg

Another idea is to make letters out of superfoods, such as blueberries, kale, etc, or use negative space created by the foods, like this:

Image source: https://res.cloudinary.com/twenty20/private_images/t_watermark-criss-cross-10/v1480653119000/photosp/465bd290-33d9-45a5-b9b1-30f809f42ba6/stock-photo-pink-love-candy-sugar-heart-sweet-romantic-social-like-465bd290-33d9-45a5-b9b1-30f809f42ba6.jpg

Typography – Week 1 Thoughts

So far this week I have made it through about half of the readings. There is quite a lot of text to read this week! Who knew that every part of a font had a special name?

This image is taken from Type Terms, which wasn’t part of the set reading but I really like how the information is presented.

TypeTerms.jpg

I’ve also watched the set video, Stephen Fry’s The Machine That Made Us, which follows his quest to build a Guttenberg-style printing press. Very interesting stuff… it’s amazing how much effort had to go into this machine which ended up being hugely revolutionary for the sharing of knowledge.

I have looked ahead to our first assignment – Word and Meaning – and chosen by word combination – “Super” and “Food”. More thoughts on that in a separate blog post.