Assessment 4 – 20th Century Type – Getting to Know the 1960s

For our fourth and final assessment for Typography, we are to produce an A0-sized information panel featuring aspects of type and typography from a given decade. The decade I’ve been assigned is the 1960s.

Research time!

The 1960s was a time of great change. According to http://www.thepeoplehistory.com/1960s.html,  The Vietnam War was fought, the Berlin Wall was built, the Beatles released their first single (Let It Be) and rose to fame, African Americans were given the right to vote, Kennedy was elected and also assassinated, and man landed on the moon.

In the world of design, http://www.cassetteprint.com.au/blog/graphic-design/the-psychedelic-culture-of-1960s-graphic-design lists the major influences of the time as:

  • Wes Wilson is one of the best-known graphic designers of the 60s era. His style, now synonymous with the psychedelic era, popularised a typeface that looked as if it was undulating or melting off the poster, reflecting the mind-melting sensations of psychedelic drugs.
  • Victor Moscoso popularised vibrating neon colour schemes to achieve the psychedelic effect, which clashed together colours from opposing spectrums of the colour wheel for eye-intensive images.
  • Roy Lichtenstein’s paintings featured chromatic colour schemes, thought bubbles, bold outlines, and repetitive dot stencils as a throwback to comic book styles. Although instead of handheld magazine-sized, like comics, his canvases expanded to billboard-sized.
  • Andy Warhol was one of the most famous of the pop artists along with Lichtenstein, worked to bridge the gap between pop culture and the bourgeoisie by combining commercial and literary art in his work. The iconic Coca Cola bottles and Campbell’s soup cans are well known and still studied to this day for their incredible influence on graphic design artwork.

Some other interesting links:

And now for a 1960s mood board!

MoodBoard.jpg

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