Our next assignment is to create an A3 poster featuring a quote. This assignment has a group element to it, the group is assigned the quote and has to produce a version each. For my version, I’m limited to one version of a typeface, and I can use an unlimited number of point sizes and colours.
The quote my group has been assigned is:
By all means break the rules, and break them beautifully, deliberately and well.
– Robert Bringhurst
According to Wikipedia, Robert Bringhurst is a Canadian poet, typographer, and the author of The Elements of Typographic Style (1992).
So what are the rules of typography? Here are some, courtesy of https://creativemarket.com/blog/typography-rules:
- Use fonts that connect with your audience
- Adjust kerning to produce a more streamlined results
- Limit the number of fonts used (no more than three fonts)
- Understand alignment options
- Use visual hierarchy to emphasise what’s important
- Use grids to create logical and visual harmony
- Pick a secondary font which complements the primary font
- Ensure it’s readable
- Choose colours wisely
- Avoid stretching fonts
- Adhere to grammar rules
- Work with the right software
Now… which ones do I break?!